background
Product operator first. Creator second.
I didn't start in content. I spent years in product and growth roles across Web3 and AI startups, plus my own early-stage AI concepts. That's where I learned to think in users, funnels and experiments, not just hooks.
At the same time, I built my own distribution — a Russian-language media account that now reaches millions of people who never followed me. UGC is where those two things meet: I use product thinking to build creative systems, not just isolated videos.
off-screen — piano, yoga, padel, and a handful of countries lived in along the way.
Product & growth
Several years in product and growth roles across Web3 and AI startups — close to founders, GTM, and early product decisions.
Founder
Co-built early-stage AI consumer concepts of her own — dating/social discovery, and skincare.
Distribution
Built @gabiells from zero into 7M+ monthly views — most of it reaching people who'd never followed her.
Education
Master's, High-Tech Business Management (AI focus) — ITMO University. Backgrounds in law and psychology.